Stefanie Hughes

Stefanie Hughes is a marriage, family and sex therapist. Previously half of a lucrative partnership, she decided to spread her sail and launch her own venture. Mrs. Hughes has a bold and energetic presence and commissioned me to create an exciting and fresh visual brand in reflection of that. Her business is rooted in the symbolism of the beauty, grace and peacefulness that sailboats represent. So much so, that her business philosophy is that we are like sailboats, in that there is a story behind every sail or journey. As opposed to hues of blue and organic shapes that are associated a more nautical theme, we presented a brand that embodied her patients post trauma. The visuals resonate with the victory achieved after enduring through the struggle; fortified and picking up the shambles of their life in stride. Level Creative took on the task of developing the following visual assets for this project: Logo | Brand Style Guide | Business Card | Branded Website