Indiekater
IndieKater is an independent Public Relations firm headed by PR professional and SC-native Lanetra King. Formerly focused on providing services to indie artists in the music industry, the maven realized that she enjoyed working with small businesses and helping them become PR-Ready by refining their own unique approach to gaining visibility for their businesses. After deciding that a new “face” was needed to reflect her new target audience and portray a creative and upbeat brand personality, Lanetra sought my assistance in refreshing IndieKater's visual presence. In the course of this renewal, the following elements were developed - Branding Style Guide, Logo (official, submark and alternate), Branded Stationery (Business Card & Letterhead), Retractable Banner, Brochure, Electronic Media Kit, Branded Social Media Graphics and Customized Website.